Cristina is a microblading trainer who came to Dosis Digitales with the need to create a simple website that represented her personal and professional brand. Despite already having a defined brand identity, Cristina lacked a functional website that could showcase her portfolio and help her attract and retain clients interested in her training services.

Objectives

1. Create a website that reflected Cristina’s brand identity in a clear and coherent way.
2. Develop web content that highlighted their authority and expertise in microblading.
3. Attract and retain customers through design and copy adapted to their personal style.
4. Optimize email marketing to capture leads and maintain the interest of your followers.

Execution strategy

Web design and development

In a single meeting with Cristina, we captured her needs, style and tone of communication, which allowed us to develop a customized website that reflected her personality and business. The web design was minimalist yet elegant, allowing her portfolio to stand out in a clear and professional manner.

Customer-focused copywriting

The website content was developed with the objective of positioning Cristina as an authoritative trainer in the microblading industry. Web copy was created with an approachable, yet professional tone, highlighting her credentials, experience and training services. The calls to action were carefully designed to guide users to make a decision, either to enroll in her courses or to request more information.

Email marketing optimization

A key part of the project was the management of Cristina’s email database. The contact list was cleaned and purged, eliminating duplicate or inactive emails. In addition, pop-ups were set up on the website to capture new leads and nurture her mailing list. Automated email marketing, ensuring that each subscriber received relevant and engaging content about their training offers and promotions.

Loyalty strategy

The website included tools designed to retain users, such as the integration of a newsletter. Pop-up windows were periodically updated to promote new offers, maintaining the interest of potential and current customers.

Results achieved

1. Web development without corrections: The website was delivered without the need for corrections, reflecting a deep understanding of Cristina’s needs and vision. The design and texts turned out to be exactly what she had envisioned.
2. Increased lead acquisition: Setting up pop-ups and optimizing email marketing resulted in a steady increase in leads, helping Cristina capture new clients interested in her training services.
3. Simplification of communication: Website copy and mail campaigns were designed to reflect their approachable style, which facilitated an effective connection with their potential customers.
4. Loyalty and retention: Thanks to the strategies of updating offers and email marketing, Cristina was able to retain the interest of her clients and continue to nurture the relationship with them, continually offering new promotions and services.

Conclusion

Cristina’s case shows how a customized approach to web design and content development can achieve a strong and effective digital presence. Dosis Digitales helped Cristina create a website that not only reflects her personal brand, but has also resulted in increased customer acquisition and improved audience loyalty.