Hello, listener of Empresaria Nómada! Today I bring you a super short episode but loaded with insights on how to understand and use business strategies to our advantage, taking as an example Google’s recent move with its domain division and how WordPress has taken advantage of the situation. In this episode, we look at the importance of being aware of what our competition is doing, but without becoming obsessed. As illustrated by the example of Google selling its domain division to Square Space, and WordPress’ strategic move to offer domain transfer at a profit, we see how it is vital to analyze and understand the actions of the competition to take advantage of our business. We will break down the email sent by WordPress, which highlights the mistake made in the transfer of domains to Square Space by Google. This email not only points out the possibility of a price increase after the first year, but also offers a free transfer and one year of domain registration at no cost. Through this analysis, we will understand how highlighting competitors’ flaws can be an effective tactic to attract customers. We will also discuss the importance of simplifying processes for the customer. WordPress, by making it easy to transfer domains with simple steps and assuming the associated costs, demonstrates how reducing friction for customers can be crucial to turning an offer into effective action on their part. This episode gives you a unique perspective on how large corporations play in the competitive arena and how we can apply these lessons to our own business strategy. Don’t miss this detailed and straightforward analysis, ideal for those interested in improving their business game and learning from the moves of the big players in the market. Remember, you can contact me directly through the contact form on my website. If you found this episode useful, I invite you to leave a rating on Spotify, as this helps a lot. To follow the adventures of an inquiring mind, feel free to follow me on Instagram @soysofiamateo. I look forward to your comments and ratings! See you on the next episode of Nomadic Entrepreneur– see you soon!