This is a new episode of Empresaria Nómada, the podcast where we explore the world of entrepreneurship, personal development, travel, marketing and much more, from the perspective of a restless ass. 🎙️ I’m Sofía Mateo, strategy and personal branding consultant at Pequeñas Dosis and CEO of the agency Dosis Digitales. In this episode, we’re going to dive into the fascinating world of Rosalía’s marketing. Why do I say that this Spanish singer-songwriter has incredible strategies to win over audiences? Well, that’s what we’re going to discover together, so stick with me!

What did Rosalia do that made her stand out in the marketing world? Was her strategy carefully planned or did it just come spontaneously?

Discover how Rosalía involved her fans in the creative process of one of her songs, how she knew how to take advantage of the viral phenomenon in a smart way and how she rewarded the loyalty of her followers. And you, do you think Rosalía’s success is due to a well-planned strategy or to the spontaneity of the moment? What lessons can we learn from her approach to marketing? Don’t miss this episode! We’ll be hearing from you soon, and remember you can also find me on Instagram as @soysofiamateo. hugs!