Hello, listeners of Empresaria Nómada! Today I am honored to present an incredibly enriching episode with Monica Lemos, a neurodivergent entrepreneur whose story is as fascinating as it is educational. Monica shares her personal and professional experience, from humble beginnings without a college degree to becoming a successful entrepreneur in two fields: personal branding and brand consulting. In this talk, Monica discusses her journey as a neurodivergent and how this has influenced her desire for entrepreneurship. Her perspective on neurodivergence ranges from divergent personality traits and neurological functions to differences in cognitive processing. Throughout the episode, she explores the challenges and advantages of being neurodivergent in the business world, including sensitivity to factors such as stress or noise, and the importance of surrounding yourself with the right people. One of Monica’s central ideas is the importance of self-discovery before entrepreneurship, followed by the development of a strategy for personal and professional growth. Monica tells us how she has managed to balance her personal and professional life by being neurodivergent, using her empathy, creativity and adaptability. In addition, Monica emphasizes the importance of aligning with personal purpose when creating a business. She shares her experience of launching a business without a defined plan, but focused on meeting the needs of her audience. Monica highlights how her agency focuses on branding, their growth as a team and the importance of collaboration and the value of having a mentor figure in the branding world. This episode also addresses the value of branding as more than just visual elements, but also a strategic approach with various services that can lead to great results. Monica uses the example of Nike to show how this approach can lead to a more effective communication strategy and improve the overall brand image. Towards the end of the episode, Monica reflects on the importance of understanding and accepting one’s strengths and weaknesses when working with clients. She stresses self-reflection and personal growth as keys to developing a successful career. Don’t miss this eye-opening talk with Monica Lemos! If this episode inspires you, I’d really appreciate a rating on Spotify. You can find me and follow my adventures as a digital nomad on Instagram @soysofiamateo. I look forward to your comments and ratings, and I’ll see you on the next episode of Empresaria Nómada! See you soon!