Hello, Sofía Mateo here. In this episode of Nomadic Entrepreneur we are going to talk about haters, those great friends we all have. And no, I haven’t gone crazy. As in life and in the good omelet, sometimes you have to turn it around to discover all that they can bring us. Let’s start!

In the face of haters, there are opinions to suit all tastes. The general tendency is to do nothing, to ignore them. But what if we explore beyond that duality? What can we learn from them? In my humble opinion, I think we should start with some self-critical work. Why are we affected by what they say? Is there any truth in their words? It is crucial to separate worthless hatred from constructive criticism. But what to do with negative criticism? We can turn them to our advantage. I will tell you real cases of companies and entrepreneurs who turned hate into opportunities. For example, a marketing agency turns criticism into humorous content for its community. Puto Chino Maricón, a singer, uses criticism as an engine for his career and to inspire others. And Nacho Mulemberg, with an ingenious strategy, turned a review into more than €14,700 in revenue in 48 hours. These examples show that, instead of ignoring haters, we can harness their energy to strengthen and grow. If you liked it, don’t forget to leave me a rating on Spotify to help me reach more people. Remember that you can find me on Instagram as @soysofiamateo to get to know me personally or contact me through the contact form on my website.