Hi! I’m Sofía Mateo, strategy and personal branding consultant, and you’re listening to “Empresaria Nómada”, the podcast where we talk about entrepreneurship, personal development, travel, marketing and much more, all from the point of view of a restless ass. In this special episode, we are rescuing a previous project in which you will hear me and Lou Perez, director of the diagnostic communication agency, talking and giving answers to the different questions that our colleagues in the digital world ask us. In this case, we will be analyzing how to launch an infoproduct, what are the first steps to take and how to do a proper testing to avoid unpleasant surprises. If you are an inquiring mind, this space is for you. Let’s get started! We are going to talk about how to launch a High ticket infoproduct, the steps to follow, the needs to cover and where to find buyers if you don’t have a large audience. An infoproduct is the king of passive income, packaged knowledge that is delivered in an automated way. The goal is to scale through massive sales without requiring more time on the part of the creator. But what exactly is a high ticket? It depends on the market and the audience, but in general it is considered a sale of about €1,000 or more, without being a premium service. For the launch of a high-value infoproduct, it is important to validate the content and methodology. This can be done through a beta launch, an initial test with which you can develop the content as people consume it, avoiding future disappointments. It is crucial to take into account the design and validation of the product, as well as the identification of the target audience and the creation of a sales funnel. In addition, the media to be used, whether free, earned or paid, must be considered. If you have a limited audience, it is essential to find new audiences through social networks, collaborations and advertising. But remember, the main objective is to validate the product and its demand, not to invest large amounts of money before having clear results. In short, before launching a high-ticket infoproduct, make sure to validate the content, methodology and price. Use a beta launch to get feedback and adjust your product according to the needs of your potential customers. And that’s all for today. Remember to leave me a rating if you liked the episode, and feel free to contact me through my website or on Instagram. See you in the next episode of “Nomadic Entrepreneur”. See you later!