Hi! I’m Sofía Mateo, strategy and personal branding consultant, and this is an episode of Empresaria Nómada, the podcast where we talk about entrepreneurship, personal development, travel, marketing and much more, all from the point of view of a restless ass. In this episode, we’re going to dive into a topic that has given a lot to talk about: the relationship between Shakira and Piqué. But wait, don’t worry, don’t turn off the recording just yet. We’re not going to analyze Shakira’s song like millions of people have done. Instead, I want to focus on how this episode has benefited Piqué and in particular, I want to talk about the Kings League. Piqué, after leaving soccer, has been looking for new opportunities. And so the Kings League was born, a soccer championship broadcast through platforms like Twitch, where he seeks to revolutionize the sport as we know it. How? By introducing changes that he considers necessary to attract new generations, who consume entertainment in a different way. The interesting thing about the Kings League is the complicity it generates with the public. Not only soccer stars participate, but also amateur players, which facilitates a greater connection between them and the public. In addition, the diversity of profiles of the team captains, who come from different backgrounds, makes it easier to connect with a wide audience. But the highlight of the Kings League’s strategy is its creativity and willingness to try new things, such as Wild Cards, which introduce surprise changes to matches to keep the entertainment constant. This try, ask and adapt mentality is crucial in any marketing strategy. Finally, Piqué has been able to capitalize on the recent media hype with the Shakira song to attract new sponsors, such as Twingo and Casio, and bring even more visibility to the Kings League. In short, the Kingsleague is not only changing the way we watch soccer, but also teaching us valuable lessons about creativity, collaboration and adaptation in the world of marketing. I hope this analysis has inspired you to think differently about how you can innovate in any industry. If you liked this episode, leave me a rating and remember you can find me on Instagram as @soysofíamateo or through my website pequeñasdosis.com. See you next episode of Empresaria Nómada!