In this special episode, we dive into a fascinating conversation with L0u Pérez, director of the agency Diagnóstico Comunicación. Together we address various queries raised by entrepreneurs in the digital world, offering valuable advice and reflections.

Question 1: How do I start?

The first question comes from a healthcare professional who is looking to move out of the hospital world into entrepreneurship. She is already clear about her market and the needs of her audience, but wonders how to get her services up and running. Sofi and Lu stress the importance of designing differentiated services, testing them and managing customer expectations before going to market.

Consultation 2: Common Mistakes in Entrepreneurship

The following consultation deals with the most common mistakes in entrepreneurship and how to avoid them. Sofi and Lu identify the mistake of “putting the cart before the horse”, i.e. launching a project without validating its viability. They also highlight the importance of having a clear business model, constantly measuring and prioritizing customer loyalty over the acquisition of new customers.

Consultation 3: Time and Life Management

Finally, an entrepreneur concerned about being a workaholic and how to organize her time and goals receives advice on the importance of integrating work and personal life, setting boundaries and recognizing one’s biological rhythms to maximize productivity and well-being.

Conclusion

Throughout the episode, Sofi and Lu offer a complete guide for female entrepreneurs, from service design to time and energy management. They highlight the importance of planning, differentiation and self-care on the path to entrepreneurship. Don’t miss this episode full of practical and motivational advice for all female entrepreneurs!