Hi! I’m Sofía Mateo, strategy and personal branding consultant, and you are listening to “Empresaria Nómada”, the podcast where we talk about entrepreneurship, personal development, travel, marketing and much more, all from the point of view of a restless soul. Today I bring you a very special episode in which you will hear me and Lu Pérez, director of the agency Diagnóstico Comunicación, answering questions about sales communication that a colleague from the digital world has asked us. If you are an inquiring mind, this space is for you. Let’s get started! We talk about tricks for writing publications aimed at sales. The first thing we must be clear about is that all the communications we make are intended to sell. From the moment we say “hello, my name is Juanita”, we are already initiating a relationship that is part of a sales process. If you are a company, you are selling all the time, even when you give gifts or talk about yourself. So how do you approach this sales communication? There are pull and push techniques in marketing, but it is understandable that we are more comfortable with a pull technique, where we attract people with our stories and values. However, it is important to lose the fear of selling and understand that every time we open our mouth, we are impacting our audience and generating a relationship that should turn into a sale. It is essential to be clear about our communication ecosystem and to be the visible face of the service. We cannot hide behind publications; we must first sell ourselves, understand the concerns and needs of our ideal client, and offer solutions that resonate with them. In addition, we must work on our positioning for the sale, being the person they turn to when they need to solve a problem. All of this requires empathy, customer insight and a balance between pull and push strategies. Remember that there are no magic tricks for sales communication. We need to understand our customer, offer valuable content that solves problems and work on our positioning as experts in our field. And before pricing, do a market and feasibility study to sell with confidence and security. If you liked this episode, leave me a rating to help me reach more people, see you in the next episode!