Hi! I’m Sofía Mateo, strategy and personal branding consultant, and you’re listening to Empresaria Nómada, the podcast where we explore topics of entrepreneurship, personal development, travel, marketing and much more, from the perspective of a restless ass. In this episode we’re going to talk about segmenting the ideal customer by life experiences, a topic that may sound weird and confusing, but actually helps us better understand people and create more effective and less intrusive marketing and advertising strategies. Traditional segmentation based on age, gender, marital status and profession no longer connects with the complexity of people. We are more than just demographics, we are individuals with unique life experiences. That’s why it’s crucial to understand the life moment each customer is experiencing. Recent research compares age segmentation with life stage segmentation, and the results show that life stage is more relevant than age. For example, a person in their 30s or 40s may be in completely different life stages. Understanding these life moments allows us to create more targeted and effective marketing strategies. For example, if a person is about to buy a house, his or her needs and behaviors will be different from those of someone who is about to retire. It is important to adapt our strategies to these individual realities. Segmentation by life experience helps us make better decisions and improve the impact of our campaigns. Instead of focusing solely on age, we should consider the changing habits and needs of our customers based on their life experiences. Remember that the more we focus on the real needs of our customers, the more our advertising will be perceived as responsive and non-intrusive. In addition, it is important to take into account the cultural and geographic context of each customer to better understand their decisions and behaviors. I invite you to listen to the full episode to learn more about this topic and discover how to apply it to your business! If you want more information on this topic, feel free to contact me through my website or on my social networks, see you in the next episode of Empresaria Nómada!