Postre Play came to Dosis Digitales with an idea that had been on pause and without action for more than two years. It was a bootstrapped project, that is, with very limited resources. Despite this, there was a clear opportunity to launch an ecommerce to validate the market’s interest in the products it offered.

Objectives

1. Create a functional ecommerce in less than 72 hours to enable product sales.
2. Validate the business idea and product-market fit through digital strategies.
3. Create a premium product experience and differentiate yourself from the competition.

Execution strategy

Rapid ecommerce development

Dosis Digitales implemented a functional online store in record time (less than 72 hours). The platform was created with the objective of starting to measure actions and results immediately, preventing the idea from stagnating.

Product validation

To validate purchase interest, fictitious products were created within the online store. The option to leave an email was offered if users were interested in these products. This process allowed us to measure purchase intent, which was used to select the products to be developed in the future.

Branding and design strategy

Initially, the branding and packaging of the product gave the impression of being childish, which did not match the premium positioning that Postre Play wanted to achieve. Within budget constraints, the brand identity was revised to make it cleaner and more aligned with a premium product.

To choose between different design styles, an interest campaign was conducted on social networks with a budget of only €50, which allowed us to validate the most attractive style according to the number of clicks obtained. Colors and shapes that did not resonate with the target audience were discarded.

Social media strategy and influencer marketing

With a limited budget, social media management was done organically, focusing on Instagram. An influencer marketing strategy was launched, starting to generate key interactions with influencers in the Region of Murcia, Postre Play’s initial market. The brand achieved an engagement rate of 21%, very high compared to other projects.

Lead acquisition and web behavior analysis

To increase traffic and measure results, content was published in press articles. This generated a peak in web interaction with 8,100 users. However, only 0.56% of visitors accessed the product section, indicating the need to adjust the strategy. Interviews were conducted with users to understand their behavior on the website. Based on these insights, modifications were made to the site and an A/B test was prepared to measure whether the changes increased interest in the products.

Results achieved

1. Fast ecommerce launch: An online store was launched in less than 72 hours.
2. Effective product validation: The validation strategy using fictitious products and the collection of e-mails provided valuable data on market demand.
3. Premium positioning: Despite limited resources, we were able to pivot towards a cleaner, more premium brand, improving product perception.
4. High engagement rate: Through organic social media management and collaboration with influencers, an engagement rate of 21% was achieved.
5. Data-driven optimization: Thanks to web behavior analysis and user interviews, key insights were obtained to improve the site and the products offered.

Next steps

The next step in Postre Play’s strategy is to finalize iterations based on feedback and launch A/B tests in social media and press to measure the impact of the modifications and increase interest in the products.

Conclusion
The case of Postre Play is a clear example of how, with limited resources but a well-executed strategy, it is possible to transform a stagnant idea into a functional ecommerce project. Thanks to Dosis Digitales, it was possible to validate the market’s interest and establish a premium brand with a significant presence in social networks.